Back to Work
/ Case Study Visual & Graphic Design

AMARENA

An editorial voice cast in ink, paper and pace.

Role

Logo & Branding

Client

AMARENA

Timeline

Sep — Dec 2025

Tools

Illustrator · Photoshop

AMARENA

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

AMARENA was preparing to launch a sophisticated pastry shop, offering artisanal desserts crafted with precision. They had an exceptional product and an inviting interior concept — but lacked a refined visual identity and a seamless website to connect with their audience online.

02 — Strategy

The solution.

We developed a refined visual framework anchored by a graceful logo mark, a warm color palette, and clean typography. The result is an identity system that carries its elegance through white space rather than heavy ornament — paired with an intuitive web platform that lets the desserts take center stage.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Packaging Design — Minimalist takeaway bag extending the visual identity outdoors.
Spread grid — 12 columns, one voice.
02 — Paper Cup — Minimalist typography placed on tactile packaging.
Feature opener — typographic anchor.
03 — Out-of-Home Campaign — High-impact typography for maximum visual reach.
Photography direction — studio portraits.
04 — Logo Identity — Precision-crafted logo mark highlighting geometric structure.
Interior spread — essay format at scale.
05 — Desktop Experience — Elegant visual showcase designed to spotlight the pastry menu.
WEBSEROTONIN

/ Next Project

WEBSEROTONIN

UI / UX DESIGN · 2019

Continue