What I
build.
Four disciplines, one system. Each engagement is delivered as a cohesive, scalable kit — not a deliverable dump.
- 01
Brand Identity
Logo systems, typography, color, voice and brand guidelines built to scale.
Logo & MarksTypography SystemBrand GuidelinesVoice & Tone - 02
Social Media Kits
Cohesive templates and visual systems engineered for daily content velocity.
Post & Story TemplatesHighlight CoversReels FrameworkContent Calendar - 03
Art Direction
Photography moodboards, campaign frameworks, and visual storytelling.
MoodboardsCampaign ConceptsPhoto DirectionVisual Strategy - 04
Packaging & Print
Tactile design for product, editorial and collateral with manufacturing-ready files.
Packaging DesignPrint CollateralEditorial LayoutProduction Files
The
Archive.
A curated selection of brand systems and social kits — built for founders, ateliers and category-defining teams.
Noir Atelier
Verra Cosmetics
Halcyon
Monolith Studio
Argent Press
2018
I build visual
authority.
For seven years I’ve worked at the intersection of strategy and visual systems — designing identities and social media kits for brands that need to feel inevitable in their category.
My work is monochrome, structural and conversion-led. I don’t chase trends; I build assets that age into authority. Clients stay because the system keeps performing long after launch.
Three acts.
One system.
Discovery
We map your market, audience and ambition. Strategy precedes pixels.
System Design
I build a cohesive brand system — logo, type, color, motion, voice.
Rollout
Templates, social kits and guidelines so your team can ship with confidence.
From the
people who shipped.
“Working with Tsvetan was the moment our brand stopped looking like everyone else. The system he built is now the foundation of every campaign we run.”
“He doesn't decorate — he designs systems. Our social engagement doubled within a quarter of rolling out his templates.”
“Mature, precise, surgical. Tsvetan delivered an identity that finally feels worthy of our positioning.”
Let’s build
something
inevitable.
Currently booking Q1 — 2026. I work with founders on retainer and one-off identity sprints. All inquiries answered within 48h.