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/ Case Study Visual & Graphic Design

THE FOOD LAB

An editorial voice cast in ink, paper and pace.

Role

Logo & Packaging Design

Client

THE FOOD LAB

Timeline

Oct — Dec 2023

Tools

· Illustrator · Photoshop

THE FOOD LAB

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

THE FOOD LAB needed a complete visual language to bridge their restaurant concept with custom takeaway and product packaging. We were tasked with designing a primary logo system and a scalable aesthetic for a wide range of branded packaging materials.

02 — Strategy

The solution.

We created a scalable brand system anchored by an iconic logo and an adaptable packaging layout. By balancing high-contrast typography with sustainable material choices, we delivered a cohesive family of takeaway boxes, bags, and labels designed to turn every order into a tactile brand moment.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Logo Mark — Bold typography and clean design geometry.
Spread grid — 12 columns, one voice.
02 — Coffee Cup — Minimalist branding for the daily routine.
Feature opener — typographic anchor.
03 — Packaging Design — Impactful visual identity for takeaway delivery.
Photography direction — studio portraits.
04 — Salad Packaging — Clean, transparent layout highlighting fresh ingredients.
Interior spread — essay format at scale.
05 — Food Wrap — Repeating pattern design for daily table service.
MONVIEL

/ Next Project

MONVIEL

BANNER · 2026

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