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/ Case Study Visual & Graphic Design

CASA DE LA LUGA

An editorial voice cast in ink, paper and pace.

Role

Logo design

Client

CASA DE LA LUGA

Timeline

May - Jun 2026

Tools

Illustrator ·

CASA DE LA LUGA

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

LQGALUGA was making waves in the electronic music and nightlife scene, known for dynamic sets and a distinct sound signature. While his presence behind the decks was well established, he needed a defining logo mark and a versatile visual identity to amplify his brand across event flyers, merchandise, and digital platforms.

02 — Strategy

The solution.

We designed a distinctive typographic logo mark built to capture motion and rhythm. The resulting identity provides a modular graphic system with high visual impact, easily scaling from social media teasers to large-scale club projections.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Secondary Logo — Clean, high-precision mark designed for lasting identity.
Spread grid — 12 columns, one voice.
02 — Audio Mockup — Branded DJ headphones showcasing the mark across custom music gear.
Feature opener — typographic anchor.
03 — DJ Console — Custom mixer setup integrating the brand identity into live stage gear.
Photography direction — studio portraits.
04 — Brand Merchandise — Comprehensive mockup showcase featuring vinyl sleeves, apparel, headwear, and promo banners.
Interior spread — essay format at scale.
05 — Primary Mark — High-contrast presentation of the core logo set against a bold red canvas.
HEALTHCARE-S

/ Next Project

HEALTHCARE-S

UI/UX · 2023

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