/ Case Study Visual & Graphic Design

LUMI

An editorial voice cast in ink, paper and pace.

Role

Logo & Branding

Client

LUMI

Timeline

Jun — Jul 2026

Tools

Illustrator · Photoshop

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

LUMI is an emerging speech and early childhood development practice dedicated to nurturing communication, learning, and confidence in young children. Launching this new venture, the founder needed a warm, playful visual identity and logo system that builds immediate trust with parents, laying a solid foundation for an upcoming web platform.

02 — Strategy

The solution.

Inspired by the meaning behind the name and the gentle glow of a firefly, we crafted a vibrant, joyful logo mark paired with a playful color palette. The identity captures the magic of childhood while maintaining clinical credibility, establishing an uplifting visual world that illuminates every step of a child’s developmental journey.

/ Visual Showcase