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/ Case Study Visual & Graphic Design

CHICKEN SNACK

An editorial voice cast in ink, paper and pace.

Role

Print & Branding Identity

Client

CHICKEN SNACK

Timeline

Sep — Dec 2025

Tools

Illustrator · Photoshop

CHICKEN SNACK

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

CHICKEN SNACK is a well-established household name and one of Sofia’s premier spots for iconic döners and chicken snacks. Having built a loyal community through exceptional quality, they needed a complete visual identity makeover to modernize their brand image, reflect their top-tier status, and stand out in the evolving urban food scene.

02 — Strategy

The solution.

We explored two distinct logo marks and brand direction routes, ultimately selecting a sleek, black-dominated identity system. Driven by high-contrast typography and dynamic graphic elements, the chosen black aesthetic shifts CHICKEN SNACK away from fast-food clichés, delivering a bold, premium street-style look that commands the urban landscape.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Packaging Concept — Alternative wrap designs presenting two distinct variations for the secondary identity route.
Spread grid — 12 columns, one voice.
02 — Packaging Design — Custom chicken box packaging built for high-contrast street food presentation.
Feature opener — typographic anchor.
03 — Logo Mark — Distinctive typographic branding featuring a stylized chicken symbol.
Photography direction — studio portraits.
04 — Packaging Design — Tactile french fries box extending the bold black aesthetic.
Interior spread — essay format at scale.
05 — Identity System — Comprehensive stationery mockup featuring business cards, custom döner paper, and brand collateral.
Fiore Naturale

/ Next Project

Fiore Naturale

BRAND IDENTITY · 2021

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