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/ Case Study Visual & Graphic Design

FIORE NATURALE

An editorial voice cast in ink, paper and pace.

Role

Logo & Branding

Client

Fiore Naturale

Timeline

May — Oct 2021

Tools

Figma · Illustrator · Photoshop

FIORE NATURALE

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

Crafted from pure botanical extracts, the brand offers high-grade essential oils designed for holistic well-being. They had an exceptional, sustainably sourced product line — but lacked a refined visual identity and a seamless e-commerce website to translate their natural essence into a compelling digital brand experience.

02 — Strategy

The solution.

We developed a refined visual framework anchored by a botanical logo mark, a warm earth-tone palette, and clean typography. The result is an identity system that carries its elegance through white space rather than heavy ornament — paired with an intuitive web platform that lets the essential oils take center stage.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Desktop Interface — E-commerce web platform designed for an immersive botanical shopping experience.
Spread grid — 12 columns, one voice.
02 — Bottle — Minimalist typography placed on bottle packaging.
Feature opener — typographic anchor.
03 — Spray Bottle — 100ml glass bottle featuring a fine mist sprayer and clean labeling.
Photography direction — studio portraits.
04 — Logo Identity — Precision-crafted logo mark incorporating organic lavender elements.
Interior spread — essay format at scale.
05 — Product Lineup — Cohesive glass bottle packaging tailored for two distinct volume sizes.
CASA DE LA LUGA

/ Next Project

CASA DE LA LUGA

LOGO · 2026

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