FINEST
An editorial voice cast in ink, paper and pace.
Role
Art Direction & Print
Client
FINEST
Timeline
May — Jun 2023
Tools
Illustrator · Photoshop
/ Creative Process
The brief.
The solution.
01 — Context
The brief.
FINEST was preparing to launch a premium barber shop, blending traditional grooming craftsmanship with a modern, high-end experience. They had a clear service concept and a distinct interior space — but lacked a refined visual grammar and mark to set the tone.
02 — Strategy
The solution.
We developed a sharp visual framework anchored by strong typography, a masculine color palette, and clear design rules. The result is a brand mark that carries its authority through precision rather than ornament — an identity that builds trust before a client even sits in the chair.
/ Visual Showcase
The
presentation.
/ Next Project
CHICKEN SNACK
BRAND IDENTITY · 2025