/ Case Study Visual & Graphic Design

VINARNATA

Design that moves seamlessly from ink to screen.

Role

Brand Identity & Graphic Design

Client

VINARNATA

Timeline

Feb — Apr 2026

Tools

· Illustrator

VINARNATA

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

VINARNATA is a wine bar and culinary venue in Sofia dedicated to curated wine selections and shared dining experiences. To stand out in the capital's vibrant hospitality scene, the venue partnered with us for a complete brand overhaul — requiring a sophisticated visual identity that captures the rich tradition of wine culture through a warm, contemporary aesthetic across physical spaces, menus, and digital touchpoints.

02 — Strategy

The solution.

We crafted a rich, tactile brand identity that balances timeless wine tradition with sleek modern design. Built around an expressive logo mark, deep earthy color tones, and refined typography, the new visual language translates seamlessly across custom wine menus, interior signage, packaging, and digital channels — creating an inviting, memorable atmosphere for guests.

/ Visual Showcase

The
presentation.

Cover system — Issue 01 through Issue 03.
01 — Primary Mark — Distinctive typographic logo presentation.
Spread grid — 12 columns, one voice.
02 — Menu Branding — Logo application on custom dining menus.
Feature opener — typographic anchor.
03 — Logo Direction — Three concept explorations leading to the approved final mark.
Photography direction — studio portraits.
04 — Multi-mockup showcase featuring wine label branding and custom menu variations.
Interior spread — essay format at scale.
05 — Illustrator Canvas — Vector workspace behind the logo creation.
LUMI

/ Next Project

LUMI

Logo Design · 2026

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